1.1) Search Ads (Search Engine Marketing - SEM)
One of the most basic techniques of digital marketing is ads that are among the results of search engines. It allows you to advertise in the most appropriate part of the search results in your advertisements that you give to Google or other media.
The most important point in search ads is that you need to produce your keywords in order to reach the Goals related to your product while making the ads. Each keyword you choose creates a stand-out platform on its own. You can either choose the keywords yourself or generate them from the keyword generator within Google. Generally, all advertisers use the Google keyword generator explorer.